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Guidance and counseling is the process which helps the students to know their skills, interests, personality that will help students in further career selection. ... Guidance is the process in which person able to know their ability, interest, a capacity that will help in the encounter of problems faced by them.

Guidance & Communication
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This Program provides the knowledge, ability and understanding to communicate

and produce communications, clearly, professionally, and in a manner which

clearly demonstrates good education, English-language competence and

ability.  The Programme covers wide aspects of management and

administration of all levels, from supervision and everyday guidance of

personnel through to advanced aspects of leadership, motivation and

strategy - all of which require excellent communication skills which you will

learn on this Programme.

The three major categories of developmental counseling are: Event counseling.

Performance counseling. Professional growth counseling.


Counselors typically focus on helping families and individuals with a specific

set of problems, particularly patients with mental health disorders. Social workers, on the other hand, focus on providing a wider range of services in social service systems. Counselors tend to provide support in only one service.

The Programme comprises 8 Subjects (4 per Study Year). The first Study Year is the same for all ABA Specialisations.

  • Business English & Letter Writing

  • Communication in Business & Management 

  • Management & Administration 

  • Advanced Management & Administration

Summarised details of each course comprising the Honours Diploma:


Business English & Letter Writing

  • Business Letters: Language, Features, Layout, Appearance, English

  • Enquiries, Quotations, Estimates, Orders, Acknowledgements

  • Letters Concerning Employment and Promotion; Applications, Adverts

  • Letters Concerning Recruitment; Appointment, Rejection, References

  • Letters Concerning Accounts, Finance, Invoices, Credit, Warnings

  • Communication: External, Internal, Vertical, Horizontal, Between Employees

  • Sales Letters: Aims, Features, First Approach Letters, Sales Literature

  • Sales Circulars, Responses to Enquiries, Order Confirmations

  • Follow-up Letters, Customer Retention Letters, Wholesalers, Retailers

  • Letters Concerning Complaints, Tone, Settlement, References

  • Letters on Miscellaneous Topics, Private and Professional Letters, Signing

  • Aids to Business Letter Writing, Copies, Filing, Computers, Word Processing

Each Module also includes teaching and guidance on technical English matters.


Communication in Business & Management 

  • Communication as a Business Tool, Internal, External, Two-Way, Oral, Written      

  • Forms, Business Documents, Design, Accuracy, Codes, Computerised

  • Business Letters, Features, Structure, Good English, Paragraphs, Grammar

  • Improving Written Composition, Style, Variety, Adjectives, Numbers, Verbs 

  • Employment, Applications, Job Descriptions, Employee Specifications, Interviews

  • Sales Letters and Literature, Appearance, Content, Follow-Ups, Circulars

  • Enquiries, Quotations, Estimates, Orders, Invoices, Payments, Import/Export          

  • Employees Communications: Meetings, Audiovisual, Charts, Graphs, Reports

  • Letters of Complaint: from Customers or Clients, to Suppliers, Politeness, Tact

  • Drafting, Dictating, Checking and Despatching Letters; Stock Letters, Notes

  • Records, Filing Schemes and Equipment, Data Management, Security

  • Telecommunications, Word Processing, Desktop Publishing, Email, Viruses 


Management & Administration 

  • Management, Modern Commerce, Teamwork, Enterprises, Businesses, Directors  

  • Functions of Management, Planning, Organising, Coordinating, Motivating, Control

  • Responsibilities of Management; to Employers, to Employees, to the Community

  • Delegation of Responsibility, Businesses Organisation, Structures, Spans, Charts

  • Communication in Management; Importance, Internal, External, Oral, Written

  • Planning, Forecasting, Research, Budgets, Budgetary Control, Manpower Planning

  • Management of Personnel, Recruitment, Selection, Appointment, Probation

  • Employee Induction, Training, Development, Remuneration, HR Policy, HR Work   

  • Industrial Relations, Unions, Industrial Action, Dismissal, Redundancy, Government

  • Managers and Subordinates, Working Relations, Counselling, Equal Opportunity

  • Styles of Leadership, Teams, Work Groups, Management Theories, Job Design

  • Management Qualities and Traits, Learning Organizations, Preparing for Promotion

Advanced Management & Administration

  • Management Theory, Authority, Command, Bureaucracy, Scientific, Human Relations

  • Organizations: Categories, Ownership, the Environment, Systems Theory

  • Structures of Organizations, Charts, Spans of Control, Centralised/Decentralised

  • Motivational Theories, Psychology, Theorists, Models of Motivation, Conflict

  • Leadership Theory, Trait and Style Theories, Group Behaviour, Teams, Culture

  • Strategic Management, Planning, Theorists, Theories, Corporate Objectives, SWOT             

  • Business Environment, PEST, Industries, Rivalry, Competition, Business Cycle

  • Managing Change, Change Factors and Dimensions, Resistance, Culture, Theory

  • Mission, Vision, Aims, Goals and Objectives, Values, Value Frameworks, MOST

  • Stakeholders, Investors, Opinion Formers, Supply Chains, Shareholder Value, CSR

  • Communication, Attitude, Models, Barriers, Balance, Cognition, Game Theory

  • Business Ethics, Worldwide Trends, Compliance, Brands, Codes of Conduct

(A more detailed outline of contents is available on request)



DURATION & ASSESSMENTS The standard Study Period is 21 to 24 months, but this is flexible; the course can be completed in a shorter period, or longer if required. Four (4) Diplomas AND the Honours Diploma, certifying high levels of knowledge and expertise in English, communication, management and administration fields.

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